Data & Privacy

777sf Privacy Policy – How We Protect Your Personal Data

Your personal information belongs to you. This policy explains exactly what data we collect when you use 777sf, why we collect it, how it is stored and who it may be shared with — in plain language, without the confusing legal jargon.


Last Updated: June 2026  |  This policy applies to all 777sf accounts and supersedes any previously published version.
01

Introduction

This Privacy Policy explains how 777sf ("the Platform", "we", "us") collects, uses, stores and protects personal information provided by users ("you") when accessing or using any part of the 777sf website or mobile application — including the game lobby, sportsbook, Live Casino, deposit section and VIP programme.

We take the privacy and security of your personal data seriously. The information we collect is used solely to operate the platform, process your transactions in PKR, maintain your account and improve the overall player experience. We do not sell personal data to third parties for marketing purposes.

By registering an account or using the platform, you confirm that you have read and understood this Privacy Policy and consent to the practices described within it. If you do not agree with any part of this policy, please do not use the platform.

Note: This policy may be updated from time to time to reflect changes in platform operations or data handling practices. The "Last Updated" date at the top of this page always reflects the current version. Continued use of the platform after an update indicates acceptance of the revised policy.

02

Information We Collect

We collect personal information in two ways — information you provide to us directly, and information collected automatically as you use the platform.

Information you provide directly:

  • Full name, date of birth and gender provided during account registration.
  • Contact information including your mobile number and email address.
  • Payment details such as your JazzCash or Easypaisa account number, Raast ID or bank account details used for deposits and withdrawals.
  • Identity verification documents — such as a copy of your CNIC — if requested during the verification process.
  • Any information you provide when contacting our support team.

Information collected automatically:

  • IP address and approximate geographic location derived from your IP.
  • Device type, browser version and operating system.
  • Pages visited, games played, betting activity and session duration.
  • Cookies and similar tracking technologies (see Section 7 for full cookie details).
  • Transaction records including deposit amounts, withdrawal requests and bonus activity.

We never collect more information than is necessary for the stated purpose. Payment details are used solely for processing PKR transactions and are never stored in plain text on our servers.

03

How We Use Your Information

The information we collect is used for the following purposes:

Purpose Data Used
Account registration & verification Name, DOB, contact details, identity documents
Processing PKR deposits & withdrawals Payment method details, transaction history
Delivering bonuses & promotions Account activity, deposit history, VIP tier
Customer support Account details, support correspondence
Platform security & fraud prevention IP address, device data, login patterns
Responsible gaming tools Deposit limits, session data, self-exclusion requests
Platform improvement & analytics Anonymised usage data, game preferences
Legal compliance Identity documents, transaction records

We do not use your personal information for unsolicited marketing without your consent. Where we send promotional communications about bonuses, new games or seasonal offers — such as PSL promotions — these are sent to active account holders based on their platform engagement. You may opt out of marketing communications at any time through your account settings.

04

Data Sharing and Third Parties

777sf does not sell your personal data. We share information only where necessary to operate the platform, and only with the following categories of trusted third parties:

  • Payment processors: JazzCash, Easypaisa, Raast and bank transfer partners receive only the payment information required to process your PKR transactions. These providers operate under their own privacy and security standards.
  • Game software providers: Studios supplying slot, live casino and crash game content may receive anonymised session data for technical and analytical purposes. No personally identifiable information is passed to game studios.
  • Identity verification services: Where account verification is required, a regulated identity verification partner may process your submitted documents. These partners are bound by strict data handling agreements.
  • Analytics providers: Aggregated, anonymised usage data may be shared with analytics tools to help us understand platform performance and improve the player experience. This data cannot be used to identify individual users.
  • Legal and regulatory authorities: Where required by applicable law or in response to a valid legal request, we may disclose account information to the relevant authority. We will notify affected account holders where legally permitted to do so.

Your data stays yours. No personal information is ever sold, rented or traded to advertising networks, data brokers or any unrelated third party. All third-party data processors are vetted and operate under written data processing agreements.

05

Data Storage and Security

All personal data collected by 777sf is stored on secured servers using industry-standard encryption. We apply the following technical and organisational measures to protect your information:

  • All data transmitted between your device and the 777sf platform is encrypted using TLS (Transport Layer Security).
  • Account passwords are stored using one-way hashing algorithms. Our staff cannot view your password — only you know it.
  • Payment details are handled using tokenisation — actual card or wallet numbers are never stored in plain text on our systems.
  • Access to personal data within our operations is restricted on a need-to-know basis. Internal access logs are maintained and reviewed regularly.
  • Servers are protected by firewalls, intrusion detection systems and regular security audits.
  • Two-factor authentication is available for your account and is strongly recommended.

While we implement robust security measures, no system connected to the internet can guarantee absolute security. We encourage all players to use a strong, unique password for their 777sf account and to never share their login credentials with anyone.

Personal data is retained for as long as your account remains active and for a defined period thereafter to meet our legal and operational obligations. When data is no longer required, it is securely deleted or anonymised.

06

Your Rights and Choices

As a 777sf account holder, you have the following rights in relation to your personal data:

  • Right to access: You can request a copy of the personal data we hold about you at any time.
  • Right to correction: If any of your personal details are inaccurate or out of date, you can request a correction through your account settings or by contacting support.
  • Right to deletion: You may request deletion of your account and associated personal data. Please note that certain transaction and identity records may be retained for a period to comply with legal obligations even after account closure.
  • Right to restrict processing: You can ask us to limit how we process your data in certain circumstances — for example, while a correction request is being reviewed.
  • Right to opt out of marketing: You can unsubscribe from promotional communications at any time via your account notification settings. Opting out of marketing does not affect service-related communications such as withdrawal confirmations or security alerts.
  • Right to data portability: Where technically feasible, you may request your personal data in a commonly used, machine-readable format.

To exercise any of the above rights, contact our support team with your account details and the specific request. We aim to respond to all data-related enquiries within 30 days.

07

Cookies and Tracking

777sf uses cookies and similar technologies to make the platform work properly, remember your preferences and understand how players use the site. Here is a breakdown of the cookie types we use:

Cookie Type Purpose Can Be Disabled?
Essential Keep you logged in, process transactions, maintain session security No — required for platform to function
Functional Remember language, display preferences and game lobby settings Yes — via browser settings
Analytics Anonymised data on page visits, game usage and session length Yes — via cookie consent settings
Security Detect suspicious login attempts and protect against fraud No — required for account safety

You can manage or disable non-essential cookies through your browser settings at any time. Disabling essential cookies may affect your ability to log in or use core platform features. We do not use advertising or cross-site tracking cookies.

08

Minors and Age Verification

The 777sf platform is strictly for adults aged 18 and above. We do not knowingly collect personal information from anyone under 18. Age verification checks are carried out during account registration and may be requested at any subsequent point.

If we discover that a person under the age of 18 has registered an account, that account will be immediately closed and any associated balance will be returned via the original deposit method where possible. Personal data collected in relation to the underage account will be securely deleted once the closure process is complete.

Parents or guardians who believe a minor has accessed the platform are encouraged to contact our support team immediately.

09

Changes to This Policy

777sf may update this Privacy Policy periodically to reflect changes in how we operate, new platform features or evolving best practices in data protection. When a material change is made, we will update the "Last Updated" date at the top of this page.

For significant changes that affect how your data is processed, we may also send a notification to your registered email address or display a notice within the platform. It is your responsibility to review this policy from time to time.

Questions about this Privacy Policy? Reach out to our support team with the contact details provided in the footer below. We are happy to clarify anything in plain language.


How 777sf Keeps Your Data Safe

These six pillars summarise our approach to protecting your personal information every time you use the platform.

End-to-End Encryption

All data sent between your device and our servers travels over TLS-encrypted connections. Your account details, payment information and personal data are never transmitted in plain text.

No Data Selling — Ever

777sf does not sell, rent or trade your personal information to advertisers, data brokers or any unrelated third party. Your data is used only to operate your account and improve the platform.

Secure PKR Payments

JazzCash, Easypaisa, Raast and bank transfer details are tokenised — never stored in plain text. Payment processors handle transactions under their own strict security standards.

Your Rights, Your Control

Access, correct or delete your personal data at any time by contacting support. You can also opt out of marketing communications through your account settings without affecting core services.

Minimal, Transparent Cookies

We use only essential, functional, analytics and security cookies. No advertising or cross-site tracking cookies are placed on your device. Non-essential cookies can be disabled at any time.

Strict 18+ Enforcement

Age verification is applied during registration. Accounts found to belong to users under 18 are closed immediately and associated personal data is securely deleted once the process is complete.


Join 777sf — Play With Confidence

Your data is protected, your transactions are secure and your privacy is respected. Create your free account today and start with the full game lobby, Cricket betting and Live Casino.