Your personal information belongs to you. This policy explains exactly what data we collect when you use 777sf, why we collect it, how it is stored and who it may be shared with — in plain language, without the confusing legal jargon.
This Privacy Policy explains how 777sf ("the Platform", "we", "us") collects, uses, stores and protects personal information provided by users ("you") when accessing or using any part of the 777sf website or mobile application — including the game lobby, sportsbook, Live Casino, deposit section and VIP programme.
We take the privacy and security of your personal data seriously. The information we collect is used solely to operate the platform, process your transactions in PKR, maintain your account and improve the overall player experience. We do not sell personal data to third parties for marketing purposes.
By registering an account or using the platform, you confirm that you have read and understood this Privacy Policy and consent to the practices described within it. If you do not agree with any part of this policy, please do not use the platform.
Note: This policy may be updated from time to time to reflect changes in platform operations or data handling practices. The "Last Updated" date at the top of this page always reflects the current version. Continued use of the platform after an update indicates acceptance of the revised policy.
We collect personal information in two ways — information you provide to us directly, and information collected automatically as you use the platform.
Information you provide directly:
Information collected automatically:
We never collect more information than is necessary for the stated purpose. Payment details are used solely for processing PKR transactions and are never stored in plain text on our servers.
The information we collect is used for the following purposes:
| Purpose | Data Used |
|---|---|
| Account registration & verification | Name, DOB, contact details, identity documents |
| Processing PKR deposits & withdrawals | Payment method details, transaction history |
| Delivering bonuses & promotions | Account activity, deposit history, VIP tier |
| Customer support | Account details, support correspondence |
| Platform security & fraud prevention | IP address, device data, login patterns |
| Responsible gaming tools | Deposit limits, session data, self-exclusion requests |
| Platform improvement & analytics | Anonymised usage data, game preferences |
| Legal compliance | Identity documents, transaction records |
We do not use your personal information for unsolicited marketing without your consent. Where we send promotional communications about bonuses, new games or seasonal offers — such as PSL promotions — these are sent to active account holders based on their platform engagement. You may opt out of marketing communications at any time through your account settings.
777sf does not sell your personal data. We share information only where necessary to operate the platform, and only with the following categories of trusted third parties:
Your data stays yours. No personal information is ever sold, rented or traded to advertising networks, data brokers or any unrelated third party. All third-party data processors are vetted and operate under written data processing agreements.
All personal data collected by 777sf is stored on secured servers using industry-standard encryption. We apply the following technical and organisational measures to protect your information:
While we implement robust security measures, no system connected to the internet can guarantee absolute security. We encourage all players to use a strong, unique password for their 777sf account and to never share their login credentials with anyone.
Personal data is retained for as long as your account remains active and for a defined period thereafter to meet our legal and operational obligations. When data is no longer required, it is securely deleted or anonymised.
As a 777sf account holder, you have the following rights in relation to your personal data:
To exercise any of the above rights, contact our support team with your account details and the specific request. We aim to respond to all data-related enquiries within 30 days.
777sf uses cookies and similar technologies to make the platform work properly, remember your preferences and understand how players use the site. Here is a breakdown of the cookie types we use:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Keep you logged in, process transactions, maintain session security | No — required for platform to function |
| Functional | Remember language, display preferences and game lobby settings | Yes — via browser settings |
| Analytics | Anonymised data on page visits, game usage and session length | Yes — via cookie consent settings |
| Security | Detect suspicious login attempts and protect against fraud | No — required for account safety |
You can manage or disable non-essential cookies through your browser settings at any time. Disabling essential cookies may affect your ability to log in or use core platform features. We do not use advertising or cross-site tracking cookies.
The 777sf platform is strictly for adults aged 18 and above. We do not knowingly collect personal information from anyone under 18. Age verification checks are carried out during account registration and may be requested at any subsequent point.
If we discover that a person under the age of 18 has registered an account, that account will be immediately closed and any associated balance will be returned via the original deposit method where possible. Personal data collected in relation to the underage account will be securely deleted once the closure process is complete.
Parents or guardians who believe a minor has accessed the platform are encouraged to contact our support team immediately.
777sf may update this Privacy Policy periodically to reflect changes in how we operate, new platform features or evolving best practices in data protection. When a material change is made, we will update the "Last Updated" date at the top of this page.
For significant changes that affect how your data is processed, we may also send a notification to your registered email address or display a notice within the platform. It is your responsibility to review this policy from time to time.
Questions about this Privacy Policy? Reach out to our support team with the contact details provided in the footer below. We are happy to clarify anything in plain language.
Have questions about how your data is handled? Our support team is available around the clock.
Visit FAQThese six pillars summarise our approach to protecting your personal information every time you use the platform.
All data sent between your device and our servers travels over TLS-encrypted connections. Your account details, payment information and personal data are never transmitted in plain text.
777sf does not sell, rent or trade your personal information to advertisers, data brokers or any unrelated third party. Your data is used only to operate your account and improve the platform.
JazzCash, Easypaisa, Raast and bank transfer details are tokenised — never stored in plain text. Payment processors handle transactions under their own strict security standards.
Access, correct or delete your personal data at any time by contacting support. You can also opt out of marketing communications through your account settings without affecting core services.
We use only essential, functional, analytics and security cookies. No advertising or cross-site tracking cookies are placed on your device. Non-essential cookies can be disabled at any time.
Age verification is applied during registration. Accounts found to belong to users under 18 are closed immediately and associated personal data is securely deleted once the process is complete.